The most successful brands and those looking to take big steps forward now value the use of marketing videos as part of their marketing strategy. This is because many people today consume more video content compared to a few years ago. However, you should also go the extra mile when marketing your brand to make sure the brand stands out from the rest. One of the most effective ways is through the use of the latest trend, that is, animated explanatory videos; which can help you increase your brand image further.
The reason why you should use explanatory videos in your marketing strategy is that in recent times, the video marketing strategy has proven to be very beneficial for small and large corporations at almost every stage of their marketing strategies. By working with Clout videos, you can be sure that your brand will be accessible to a wider audience compared to using the traditional method of video marketing because the videos created in Clout Videos are truly designed to capture the essence of your brand. You can also approach an influencer who tends to have an audience aligned with the industry in which it operates; By doing this, it is highly likely that your brand will grow in the shortest possible time. This strategy of marketing through influencers plays a very important role in promoting your brand and influencers love to add images or videos to simply written articles.
Working on a project with Clout Videos can help attract viewers and explain your product or brand in a fun and engaging way, this can lead to turning your target audience into potential customers. This means that most people who might have had doubts about your brand could end up changing their minds as a result of your brand being presented in the most impactful way.
The right investment in the right video production company can increase your impressions and improve brand visibility, by working with influential videos to get the best-animated video, many people are likely to change their purchasing decisions and go for their brand. The main reason behind this is because explanatory videos appeal to consumers who tend to have a high purchase intent.
By last,
Video marketing has enormous potential as many people today watch free videos and it is vitally important to plan your marketing strategies based on viewers. Therefore, it is a good idea as a brand to reserve a budget specifically dedicated to explanatory videos for your marketing strategy. This is a sure way to ensure that you will reach a broader audience and also gain the instant trust of many people. What are you waiting for? At Clout Videos, we are eager to create amazing animated explanatory videos!
Level up your marketing game with the latest video marketing strategy. This is how Clout Videos can change help!
All you need to know about Video Marketing!
So you want to know about video marketing?
Not your fault, its video marketing trend that got you here…
Video marketing is rapidly gaining a position as being the top marketing strategy these days because of the various benefits attached to it. Let’s explore the revolutionary marketing strategy in detail.
What is Video Marketing?
As the name suggests Video marketing is merely marketing your brand, product, service, the business using videos. But the list doesn’t end there, you can actually market everything thing with videos as one may create videos to promote their website, new launch, stories, motivating people, even running advertisements on social media. Video marketing has a never-ending scope as the purpose, creativity, and imagination differ from person to person.
Is video marketing a recently established marketing strategy?
Well definitely NOOO…
The 1st ever video advertisement was advertised somewhere around the early 1940s and from there on video marketing came to existence.
But the last handful of years saw a surge in the popularity of video as a content marketing format.
Specifically, from 2017, video marketing got its boom it the world of digital marketing. And these days social media platforms have seen an increase in the video content than just text.
How can I use Video Marketing?
Simply by creating videos pertaining to your brand and publishing it! But yes there are many ways to market your video content online most preferably to make use of social media platforms as it connects to mass audience increasing the potential reach and also publishing on video-sharing platforms and much more.
What are some types of videos trending in video marketing strategy?
1) Animated Videos
An Animated Video is a video that uses Animation to provide a message to the viewer. … These videos are an excellent method of promoting the products or services which a business provides and are an Excellent Marketing Tool. They usually vary in length between 30 seconds to 2 minutes although they can be longer that can be used for advertisements.
2) Explainer Videos
An explainer video is a short animated video commonly used by businesses to quickly tell their brands’ stories in a memorable way. Explainer videos work best for the businesses offering services that could be very difficult to explain in a simple and concise way. Explainers speak a language that is easy to understand, while simultaneously displaying relevant visuals.
3) Social media Videos
Social media videos are essentially any video content that you make and share through social networks. Here the content of the video is of great importance as people watching videos on social media have a very short time to easily switch from your video to others if it’s not appealing to them within few seconds. It is recommended to use the best visuals, character, and impactful content that is short and engages the user to know more.
4) Demo Videos
These videos provide a demonstration of how to use a product, how to operate a particular software, or an unboxing video so basically all sorts of how-to videos. These videos engage the users as the end-users feel engaged with the brand as they perceive the brand going extra mile for their understanding.
5) Event Videos
Videos shot during a running event or a company inviting users for an upcoming event, event videos are best to gauge the attention of the potential users as these videos will keep them updated and connected to your brand.
6) Educational Videos
Any video created for educational purposes or the videos that explain a particular term or provide information or for eg. A person educating via videos the concept of video marketing all these videos are called as educational videos.
There are a lot more forms of video marketing. Above mentioned are just very few forms of video marketing.
Is video marketing worth it?
Many people, marketers, startups, small business owners have this question whether it’s worth investing the money? How will I see results? Is this marketing strategy suitable for my business?
All these questions create ambiguity in the minds of people whether video marketing is actually worth it or not?
Well, investing in video marketing is truly worth it in today’s digital world.
And this is not because Clout videos consider it to be so. It is truly because of the digital revolution phase as the internet has a wide reach and the benefits are to infinity. Every business wants to get its brick-mortar business to make the most by securing their online presence. They have started adopting digital marketing as their primary modes of marketing and Video marketing is on the top list to market your business digitally.
To know why video marketing is of core importance this days-check out this video
5 Compelling Reasons Why Animated Videos Are Perfect For Marketing Communication
In today’s world, animated videos have become one of the most popular methods of marketing business brands. This is because animation videos provide the best opportunity to tell your brand’s story more comprehensively. Video animations have the capability of showing your brand’s essence in a matter of seconds. Here are some of the 5 most compelling reasons as to why animated videos are perfect for marketing communication.
1. Animations engage viewers
Animations are known to evoke emotions that tend to resonate with the viewers; hence giving them something to talk about. This is contrary to some of the intrusive messages that normally pop-up suddenly and in the process ending up to become a bother to most people. An animation quickly communicates a lot within the first few seconds and in the process sparking curiosity from the target audience.
2. Animations have huge potential
The best thing about animations is that they do not have a limit when it comes to imagination and creativity. They allow you to explore various ways possible to ensure that your message is fully delivered to your target audience within the shortest time.
3. Animations are easy to understand
When using animation for market communication, you can be sure that your message is presented in a way that portrays a summary of what your company or brand is all about. It is important to note that the animation video you are using for your market communication is likely going to be most people’s first encounter with your business or brand. Because of this, you get a great opportunity of making the most of your brand’s first impression using video animations.
4. Humor
Animations are the most effective ways of marketing your brand through humor. This is because you have the option of creating characters of your choice that can be identified with your target audience and adding a bit of humor to the characters to make your brand appealing. This gives a chance of entertaining your potential clients and at the same time entertaining them.
5. Saves time and money
In comparison to live-action videos, animations have the potential of staying relevant for a very long time. This is because animations require a very short time to pass across your message as compared to a situation where people will be required to take hours reading or listening to the other forms of marketing communication to understand the relevance of your business.
How Are Animated Explainer Videos Different And Effective From The Other Videos?
If you are looking for simplicity and the most effective way of breaking down complex topics, then explainer videos are the best way you to achieve this. They give you the option of keeping it short but also making it interesting and fun. Though they may look simple from the outside, creating animated explainer videos can take quite some time and work; hence they should not be underrated at all.
Explainer videos are quite different from the other videos because they have the capability of passing across your intended message in just a couple of seconds. This message will immediately communicate the point you are trying to put across, your target goals, and what you intend to achieve with it. Therefore, within the first eight seconds, the person watching the explainer video will be in a position to immediately decide on whether to proceed to watch the rest of the video or not.
Since most people or companies find it hard to explain some of their products and their relevance easily, they would most likely need to use explainer videos in order to achieve this. This way, most people are likely to buy into your brand because they are in a position to understand its relevance and they will also be ready to spend their hard-earned cash to acquire your product. It also means that you will be a step ahead of your competitors who mainly rely on the other methods of marketing to sell their products.
Explainer videos are extremely efficient because they have the capability to deliver the perfect pitch to different audiences in different places at once. They give you a simplified way of appealing to your target audience’s emotions by highlighting some of the day-to-day challenges they face in their lives and how your brand will help them to tackle the challenges.
You also stand a great chance of boosting your sales by using animated explainer videos. This is because they clearly give a reason for what people should expect from your product in a detailed manner which helps people make up their minds in just a few seconds. This is as opposed to information presented in the form of text that will require a lot of people to read through it in order to make up their minds about the product. You also come out as a business or brand that cares about its consumers simply by showing the willingness to explain how you intend to help them by using your products.
Conclusion
Due to the efficient nature of explainer videos, you can be sure that they are going to be used a lot more by companies to market their businesses or brands. Therefore, this is the perfect time to consider incorporation animated explainer videos in your marketing strategy to ensure that you are always a step ahead of your competitors.
Why is everyone talking about animated videos?
When there comes a time where you feel the need to market or tell a story about your business or brand, you have to make sure that the way you communicate with your target audience is effective in delivering the intended message. In this case, animated videos are a sure way of telling your brand’s story and communicating your goals and at the same time engaging your target audience. This has led to a lot of people engaging in discussions regarding the use of animated videos in various industries. Here are some of the reasons as to why everyone is talking about animated videos.
Animations engage the audience
Most animation videos are usually produced with the aim of explaining a process or a concept. The best thing about them is that they give you the chance of engaging your target audience and even entertaining them at the same time while passing across the intended message. This in contrast to using people to advertise your brand as it may take a lot of time for the intended message to be passed across due to the people having to explain how something is done or the relevance of your brand or business.
Animations are dynamic
It is very easy to manipulate animations in order to come out in the exact way you would like. When creating animations, you have all the freedom to add or remove anything you would like and use the same animation video for different purposes. This is because when using live people to pass the message across, sometimes you cannot control the way someone says something or manipulate their body language as freely as you would as compared to animation videos.
Animations are easy to understand and relate with
When using animated videos to communicate a concept, it is very easy to pass across your intended message within the first few seconds of the animation as compared to when using live people to explain the same concept. They also make it easier to pass across a concept that would otherwise be difficult to understand when presented in written form or explained by someone. With animations, you have the freedom of molding characters that resonate with your brand and the culture of your target audience in order to make them as interesting as possible.
Conclusion
Animated videos are surely the perfect medium for elevating your story to a new level. They are on of the easiest and most effective ways you can use to engage, entertain, and also communicate to your audience all at the same time and within the shortest time possible.
Why are animated video your best social media strategy
Social media marketing has quickly become one of the most popular and effective ways of marketing brands. This is because most internet users tend to share a lot of content via social media amongst themselves. Most of the content shared is usually in video form since most internet users today prefer consuming content in the form of video as compared to other forms like text. Therefore, if you have a brand and you would like to reach as many people as possible, then you should never ignore the power of animated videos in your social media strategy.
This is because animations have the ability to break down your brand’s details within a very short time frame in comparison to presenting the same information via text. Animated videos are also more engaging and they can combine various perspectives more easily and cost-effectively while at the same time presenting your brand or business than any other social media marketing strategy.
Since videos are known to stay in people’s memories for quite a long time, you can be sure that the video you have put out on social media is going to stay in people’s minds for a very long time. This means that even if someone is not interested in buying your product at the time of watching the video in social media, there is a very high chance that they will remember your brand the moment they feel interested in buying a similar product.
Animated videos also offer you one of the most cost-effective ways of marketing your brand through social media as compared to a situation where you would opt for presenting the same content via main-stream media like television. It is also cheaper in comparison to hiring actors to market your brand as this will mean that you need to also spend money on paying the entire film crew. With animations, the only person you need to deal with is the animator and you will not also be expected to worry about paying for extra equipment and also looking for a location to film the video.
Conclusion
It is widely known that most people have a nostalgic connection with cartoons or animated videos since most of them trigger childhood memories; hence a lot of people are likely to click on animation links just for curiosity. In the process, you are likely to gain more clients from such people who might develop a connection towards your brand just through watching the animated video.
Never underestimate the influence of marketing animated videos
If you are a business owner and you are looking for ways of taking your brand to the next level, then one of the most important things you should never overlook is the power of animated videos in the marketing of your brand. This is because they play a very important part in increasing your brand’s popularity and also help you in getting more clients. The following are some of the reasons why you should never underestimate the influence of marketing animated videos.
They are the easiest way of answering common questions
A single animation has the capability of ensuring that all your customer concerns, queries, and the relevance of your brand are addressed in just a matter of minutes or even seconds. This is as opposed to using written content which is commonly ignored by a lot of people.
It is easier to engage with your customers
Animations give you an easier path to engaging with most of your customers because they make it very easy for you to show your brand’s relevance, uniqueness and how it can help them in their day-to-day living. Another advantage of animations is because they tend to stay on people’s minds for a very long time as compared to written text.
Easily breaks down complex topics
Simple animations like whiteboard animations are used most commonly used to break down topics that might be considered as complex by many people. They give you the chance to break down the topics in a simple and understandable manner and also you get the opportunity of adding humor to the whole process in order to make it as fun as possible. This goes a long way in ensuring that you grab the attention of your audience and at the same time simplify a rather complex topic.
Easy to grab the attention of your audience
Whenever we go online for various reasons, most if not all the time we tend to be bombarded with a lot of commercials presented in different forms. However, most people will only dare to open or pay attention to any content that might come out as interesting within the first few seconds of seeing them. Animated videos allow you to grab anyone’s attention within the shortest time possible. Therefore, a well-worked animation has the capability of ensuring that you reach out to as many people as possible as compared to the other methods of marketing your brand.
Conclusion
The points discussed in this article go on to show why anyone should never underestimate the influence of marketing animated videos. If used creatively, then they have the ability to grow your brand to levels you couldn’t even imagine.