If you are looking for simplicity and the most effective way of breaking down complex topics, then explainer videos are the best way you to achieve this. They give you the option of keeping it short but also making it interesting and fun. Though they may look simple from the outside, creating animated explainer videos can take quite some time and work; hence they should not be underrated at all.
Explainer videos are quite different from the other videos because they have the capability of passing across your intended message in just a couple of seconds. This message will immediately communicate the point you are trying to put across, your target goals, and what you intend to achieve with it. Therefore, within the first eight seconds, the person watching the explainer video will be in a position to immediately decide on whether to proceed to watch the rest of the video or not.
Since most people or companies find it hard to explain some of their products and their relevance easily, they would most likely need to use explainer videos in order to achieve this. This way, most people are likely to buy into your brand because they are in a position to understand its relevance and they will also be ready to spend their hard-earned cash to acquire your product. It also means that you will be a step ahead of your competitors who mainly rely on the other methods of marketing to sell their products.
Explainer videos are extremely efficient because they have the capability to deliver the perfect pitch to different audiences in different places at once. They give you a simplified way of appealing to your target audience’s emotions by highlighting some of the day-to-day challenges they face in their lives and how your brand will help them to tackle the challenges.
You also stand a great chance of boosting your sales by using animated explainer videos. This is because they clearly give a reason for what people should expect from your product in a detailed manner which helps people make up their minds in just a few seconds. This is as opposed to information presented in the form of text that will require a lot of people to read through it in order to make up their minds about the product. You also come out as a business or brand that cares about its consumers simply by showing the willingness to explain how you intend to help them by using your products.

Conclusion
Due to the efficient nature of explainer videos, you can be sure that they are going to be used a lot more by companies to market their businesses or brands. Therefore, this is the perfect time to consider incorporation animated explainer videos in your marketing strategy to ensure that you are always a step ahead of your competitors.