Social video is essentially any video content that you make and share through social networks. These videos can be regular posts, ads, stories, cover videos, profile videos, etc. It is advisable to keep these videos within a minute and also have a 30 second edit so you can use them as ads. This technique provides a hook to keep the audience interested and encouraged to watch the ad in the first five seconds, rather than miss it. Social networking videos are also a perfect way to stand out from competition, as these images or text in the form of videos are more likely to be seen and shared.