Whiteboard animation is a process in which a story is drawn on a whiteboard. Originally, the artists would record themselves while drawing a whiteboard. This style of animation has proved to be so attractive that it is now hugely popular with marketers and educators alike and is in great demand as it promotes live experience for viewers in a very attractive way. Companies also use whiteboards at their office meetings, so the brain is used to receive messages in this way and can therefore keep them better. This kind of whiteboard animation makes the viewer feel that he is part of the process and helps create a strong emotional connection.